ICORP GROUP · INSIGHTS
Branding Techniques by Material: Embroidery, Screen Printing, DTF, UV, Laser and Stamping
Branding techniques can significantly change how a gift feels. Even on the same product, embroidery, laser engraving, UV printing and screen printing can create clearly different impressions. Choose according to the material, design, quantity and desired premium positioning.
Embroidery: Suitable for the work of fabric that requires dimension and durability.
The painting is suitable for the Polo, Cap, Jacket, Bag and Textile of many types. It gives a dimension and quite premium feeling, but very small details or thin lines may not be suitable. Artwork should be adjusted to the limits of the jar and belt.
Silk Screen: Sharp when a lot and color is not complicated
Suitable for various types of fabric, bag and flat floor materials. Give clear color and cost per piece when the number increases. But it is worth Setup per color and needs to look compatible with the product surface.
DTF / Heat Transfer: Flexible with Multi-Color Artwork
Suitable for textile work with detail or multi-colour. It reduces the number of color limitations compared to Silk Screen, but it should be seen touch of post-printing work, flexibility and suitable for washing/real use.
UV Printing: Suitable for solid surface and color work
Available with acrylic, plastic, metal or multiple types of hard. It helps print the color details well, but it should be tested to stick on real material because the finish and coating of each product is different.
Laser Engraving: Fast, Premium and Non-Focus Color
It is suitable for metal, wood or certain types of materials that require smoothness and resistance. The laser gives the result as a color of the material or layer opened. So it should be seen the real sample before approved.
Deboss/Emboss: Add Subtle Dimension
Suitable for skin, synthesis, paper and certain materials that require untouched branding. VIP Gift work often uses this technique to make the logo look as part of the product instead of printing.
Foil Stamping: Adding outstanding to Packaging and Paper Product
Foil helps to create a metal or special color highlight. It is suitable for box, card, book and paperwork but needs to control artwork and surface so it is suitable for the work frame and consistent.
Choose Based on 5 Factors
- Material — What surface supports the technique?
- Artwork — Details and color number
- Quantity — Number affects the Setup Cost
- Durability — How hard to wash, to hold or operate
- Brand Image — Required to be highlighted or understated
Make sample on real product is very important because the Mock-up image on the screen cannot reflect Texture, Reflective Surface or the touch of Branding work all.
ICORP supports multiple branding techniques and helps to choose the way that fits the company's product, budget and brand guidelines before real production.