ICORP GROUP · INSIGHTS
Corporate Gift Packaging: Boxes, Presentation and the Unboxing Experience
The same premium piece can give a very different feeling when changing Packaging because what the recipient sees before the product is a box, bag, card and how everything is placed. So packaging should not be considered as the end of the project. Specifically VIP Gift, Launch Event or Festival Gift.
Packaging works more than packaging.
The basic side is to protect the goods, but in the corporate gift work it also works to communicate the image of the brand. Create expectations and make the multiple pieces look like the same Gift Set. If the design is good, the recipient will feel that the goods are prepared only for the opportunity rather than the general porting comes into a box.
Starting from size and structure.
Too big boxes make it look smooth and increase transportation costs. While too small boxes may press or cause the product to be deformed. It should be placed in Product Layout before deciding size. Completed with burning material, collapse, boxes, cards, and how to open the box to fit the product.
Material affects image and cost.
Paper, Sleeve, Sleeve, or paper bags give different sensations and costs. The choice of material should be related to the value of the goods, number and transportation method. No need to use the most expensive materials. If the structure and printing work are well designed.
Branding should work with the product.
If the product has a clear logo, then Packaging may use a smoother Branding so that the summary does not look too tight. On the other hand, if the product shouldn’t have a big logo, the box may be the main area to tell the brand instead.
Text card increases meaning
Some set of corporate gifts will be complete when there are messages from brands like Thank You, Welcome, Milestone or specific campaign messages. A well-designed card helps recipients understand the reasons for giving and create Emotional Context to deliver more products.
Unboxing Experience should be easy Not complicated
A premium experience does not require multiple layers to open. Good design makes the opening method clear, reveals the main product at the right moment and avoids unnecessary waste.
Think of Logistics from the design point.
If you need to send multiple packages, the same beautiful box is not enough. It needs transportation and can be placed in the shipping box properly. The real package should be tested before a lot of production. Specifically, the goods are easy to break or have several pieces in one set.
Checklist Pre-approved Packaging
- Size suitable for products and accessories.
- Easy to open and place beautifully.
- Branding Not Close to the Products
- Transportation resistant according to real patterns
- Cost per set in Budget
- Material and production amount conform to MOQ
- There is space for Label or shipping information if necessary.
ICORP can monitor from Product Selection to Custom Packaging, Mock-up, Production, Packing and Delivery so that the product and Presentation are designed as the same image from the beginning.