ICORP GROUP · INSIGHTS
VIP Gift Set Design: What Makes Gifts for Key Customers Different?
The VIP client should not only be a more expensive version of the general jack, but should be reflected as the organization “detention to choose”. This for real recipients, the premium is therefore derived from several joint elements, both Product Curation, Material, Branding, Packaging and delivery methods.
Starting from a relationship. Not the price of the product.
Recipients are long-term clients, high-level managers, key partners or special guests of the job? Relationship level will help to define Tone of gifts such as formal, contemporary, lifestyle or understated luxury.
Choose a little piece but better match.
Gift Set with multiple but no clear themes may seem to be a collection of items in the box. On the other hand, 2–3 pieces are shared and have the same story often look more premium as Travel Set, Executive Desk Set, Wellness Set or Hospitality-inspired Gift.
Materials and touches affect Perceived Quality
Weight, opening, touching, skin, climbing, assembly and finish smoothness are what the recipient can instantly touch. These details are so more important than putting a lot of Feature but quality is unordinate.
Subtle Branding is often suitable for VIP more.
Small logo, laser pumping, or good-designed tag can create brand presence without making the product look like too much promotional item. Sometimes the main branding may move to packaging or messaging card instead.
Personalization Increases the individual sense
Initial recipient name, Message Card or set-up by group of recipients can add meaning, but it is necessary to put the data and process accurately. Because the personalization that is not named will produce the opposite effect immediately.
Delivery Experience is part of the gift.
If shipping to the recipient's home or office, you should consider Outer Packaging, Protection, Label and Presentation after opening the Shipping Box with so that the premium does not go away between shipping.
Before production, the Complete Set should be tested.
Do not look at the Sample, separate pieces alone. It should be a real Gift Set to see proportions, color, density of the box, opening and overall sense before approval of a large number of production.
Checklist for VIP Gift
- Is the product suitable for the Lifestyle recipient?
- Material and Finish are consistent?
- Branding premium view or look like a jack
- Is packaging with an empty space and appropriate proportion?
- Is Personalization A Data Verification System?
- Delivery Method Does Gift Set Care?
ICORP can help from product direction, source, sample, branding, custom packaging, QC and delivery for VIP Gift and Limited Edition Project according to the Budget and image of each brand.