ICORP GROUP · INSIGHTS
Wellness Space Development: Start With Concept, Function or Customer Experience?
The common question at the start of a Wellness project is to begin with Concept, Function or Customer Experience. First, the practical answer is that all three parts should be placed together from the beginning.
Concept Set the direction
Concept helps to answer what project wants to create value for customers. Who is the target group and how the brand wants to give sense, but a good Concept needs to be able to convert into real use.
Function makes the concept functional.
Number of spaces, team workflow services, support points and building limitations are what make the Concept a real-use space. The Function placement should not be moved away until after the image design work.
Customer Experience Connecting Every Point
Customers will realize the project through Journey from arrival, welcome, use space, receiving service to depart. Each Touchpoint should support the same Concept and not create addiction to the application.
Service Design Should Walk Couple with Space Planning
Some types of services require a specific support space. While some layouts may change the way the team serves. Thus, the space designers and the service designers should exchange Requirement from the beginning.
Think of Operation After Activation
Good projects need to be ⁇ ined and support real operations. Placement Facility Requirement, Service Point and the flexibility of the area help reduce problems in the long run.
ICORP has both the range of Hotel & Wellness, Service Design, Customer Experience, Relaxation / Wellness Space Development and Design, Construction & Interior. This allows you to combine the view of service and space together in a suitable project.
